![]() ![]() IDEO is ranked number 10 on Fast Company’s list of the Top 25 Most Innovative Companies and is the winner of 38 Red Dot awards, 28 iF Hannover awards, and more IDEA awards than any other design firm. Over the years, he’s watched the company grow from a small group of fun-loving designers into a firm of more than 600 professionals.ĭavid Kelley, his brother and IDEO founder, helped Steve Jobs develop the Lisa computer and worked on Apple’s famous mouse design. In the book The Art of Innovation, author Tom Kelley describes the creative process of the global design and innovation firm IDEO (taken from the word ideology). ![]() ![]() That’s why successful content marketers often have methods that help them produce remarkable content on a regular basis. We all want to have better ideas, but it isn’t always as simple as just putting on our “better idea” caps. It’s no secret that creativity and innovation are two key ingredients in a highly effective content marketing strategy.Īnd yet, consistently coming up with new, imaginative content ideas for your business or brand can seem utterly vexing at times. ![]()
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